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About Us

Thank you for visiting Heron's Pet World. 

We are a company with one idea - to provide excellent quality fish food at the very best prices in the UK. Until recently we offered our products exclusively on eBay.

Now, with over 10.000 orders fulfilled every month and tens of thousands of returning customers we are proud to present our online shop.

What makes us different, what makes our prices the best in the UK is our unique cost structure.

We buy all our products and all our supplies directly from manufacturers. There is no middle man. There is no wholesaler's markup, no sales representative's fees, no shipping fees between manufacturer, wholesaler, wholesaler's warehouses and a pet shop.

There are no marketing or advertising costs, no fancy packaging, website or media campaigns.

You do not pay for all that. You pay for the product.