About Us

Better foods, better prices - no middlemen

We buy all our products direct from the manufacturers, so we cut out the ‘middleman’. We don't pay sales rep fees, shipping fees, or fancy packaging. Because you are buying directly from Heron’s Pet World, you don’t pay those ‘middlemen’ extra tariffs that can really bump up the price of your fish food, either. We use minimal packaging and advertising. We keep it simple, straightforward, and cost-effective.

That means better prices and savings that we can pass onto you, our customers, with absolutely no compromise on quality.

Exactly what your fish need

At Heron's Pet World we've used our extensive knowledge and experience to seek out flakes, granules, pellets, tablets, sticks, and wafers that are not only delicious but are packed with exactly the right kind of ingredients your fish need.

From specialist feeds to mixed-tank food, we look for products that are filler-free and full of the vitamins, minerals, amino acids, and nutrients your fish need to stay healthy and happy. From flakes that promote bright colours in koi, goldfish, and angelfish to pellets and wafers for plecos and bottom feeders and mealworms for turtles, we bring together the absolute best in aquatic feeds without letting those prices creep up.

Giving you all the information you need for healthier fish

Our site is also a wealth of information about fishkeeping, and you get a full breakdown of the nutritional values of every product so you know exactly what you’re buying. The result is a happier, healthier tank full of fish that are looking and feeling their best.

Talk to the experts

We are always here to answer your questions. So if you have any queries or are not sure which fish food is right for your guppies, whether your catfish prefer pellets or wafers, or your ram is kind of fussy, talk to our team and we will get straight back to you.

Heron’s Pet World is your go-to online shop for the best quality fish food at the best prices.